The Merchants of Cool
How businesses market to American teenagers, and the effect they have together on popular culture.
Rating
7.5 The Film
The Merchants of Cool
How businesses market to American teenagers, and the effect they have together on popular culture.
The Story
A documentary on the marketing of pop culture to Teenagers.
Runtime
55 min
Released Feb 2001
Directed by
Barak Goodman
Written byRachel Dretzin
